The meet the brewer event is something I have been more involved with of recent times. This is where the brewer (and sales person in this case) get to venture out of the confines of the brewery and into the wider world to meet customers. A pleasant alternative to brewing and processing beer behind the scenes.
|Sales master Vince working the samples tray.|
Ripon is a splendid place situated just down the road from Harrogate. A market town as it were, and The Unicorn is the friendly local Wetherspoons. This would be my third Daleside meet the brewer and last of the 2019 tour.The Christmas lights were up and the stage was set for showcasing core beers Blonde, Bitter, Old Legover, Monkey Wrench and our current seasonal Vermont Black IPA.
For a Wednesday night the place was reasonably busy and on this occasion we faced a diverse range of clientele many of whom were contract workers from far and wide.
Unlike my previous experiences with meet the brewer the Daleside event is more involved with much more handing out samples and actually engaging customers instead of just hanging out by a big banner looking like the man. The idea is to get around the place and hand out some samples whilst also following some rules. Sales frontman Vince has been a great guide on this, from the organisation to handing out samples to holding back crowd-surfers. I might be a beginner but I've still picked out the common re-occuring features of most meet the brewer events, for example;
- There's always at least one table of lads drinking generic lager who act like they've never tried cask ale before.
- They'll be at least one wine drinker who gives our beer credit.
- Someone will ask Vince what part of Ireland he's from.
- The bar manager is always Vince's best friend... for the duration of the event.
- There's normally one bloke, who's obviously been in since the afternoon who talks at you for prolonged length of time in a partially drunken state.
Overall the night went pretty well with lots of good feedback. Vermont black IPA managed to convert a couple of wine drinkers and lots of discussions were had on coloured malts, hops, exogenous CO2 and football managers. Vince worked the sample tray like a pro as always (this being his 14563rd meet the brewer as sales bloke wing man) and many thanks were given to the bar manager, team and audience for great hospitality.