Monday, 9 June 2014

Beer and Metal

Mordue beer debuts at Trillians Rock Bar Newcastle

So, does beer and metal music really mix? That's a question I pondered over often during my university days. Back in the day many of my metal head mates were happy to settle on drinking anything with alcohol in it, and let's face it, trying to enjoy great beer whilst in a mosh pit has its practical difficulties.

Trillians Rock Bar has always been a well reputed venue amongst the region's metal fans. The dark, underground venue has played host to an almost endless number of great metal bands from Nile to Napalm Death. But it's never had a credible beer range. That is prior to last Friday when four Mordue hand-pulled ales were launched as a permanent fixture to the venue. I was also pleased that they managed to serve them well, and various leather wearing tattooed people gave myself and the Mordue crew good feedback on how they thought it was a good move by the venue.

From the side-lines it was almost like watching market evolution in progress. Metal fans drinking cask ale. I was already confident that the concept would work, as many metal fans seem like decent folk who like good beer, but end up just tolerating whatever tosh rock venues offer them beverage wise. But I can see the potential market here, and hopefully good beer will continue to thrive in Trillians and other Rock Themed venues.

7 comments:

Ed said...

Excellent!

Anonymous said...

Too many gigs nursing bottles of dog, no longer!!!

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