Most of us have seen them. You know the video of some bloke pouring out a beer, talking for a while about the brewery, swilling it around in the glass before taking a good 120 seconds describing the aroma before taking a sip. Up come the adjectives and moments of silence pondering over what other adjectives to use.
Those who remember when Sausage had an independent blog will remember all the venomous hatred he used to spit at the video beer reviewer. But there are still plenty of them about, and I'm not saying I'm against them but the question is are they really worth it? I mean if you really want to find out a beer you could always read about it on Beer Advocate, Rate Beer or similar sites. But maybe sometimes it might be nice to get a more personal account from a blogger you like of a particular newly released beer.
Take for example my dog Troy, he loves reading Mark Dredge's posts. Here he watches Mark's review of Brew Dog's Tactical Nuclear Penguin. See the intrigue on little Troy's face, proof that video beer reviews can be deeply fascinating.
Obviously a good review. And there is little doubt that at the time Mark had taken his camp bed up to Scotland with the purpose of getting the front of the queue by the Brew Dog bottling line. From this position as soon as the first bottle is capped he can grab it, get a flight back to Kent (or some kind of beer reviewing studio), scurry for the video camera, and post a video beer review online before anyone else can touch the stuff. That's dedication for you.
But this doesn't answer the question. Obviously video beer reviews can be done well, but can also be done badly. I find the likes of Mark and Zak Avery do good video reviews, but it could be just me being biased because they a\re amongst my favourite bloggers. But I have found with the not so good ones, there seems to be a certain amount of time (usually between 20 and 60 seconds) it takes for you to stop watching. The likes of Zak keep things moving at a fast pace, maybe even adding a bit of home cooking in for visual variation, and afterwards you often want to hunt out the beer being reviewed. I don't know about anybody else but I know where myself and Troy's thoughts lie with video beer reviews.